Canada’s Anti-Spam Legislation (CASL) for Non-Profits Online Course
We recently released the first in our series of online learning modules designed specifically to meet the needs of Canadian non-profit organizations. The response to them has been very positive. We thought we would take a closer look at how specific non-profits are getting value from the courses. We spoke to Canon Ho, Lawyer and Privacy Officer for Praxis Spinal Cord Institute (formerly the Rick Hansen Institute) about his experience with “CASL for Non-Profits.”
Our courses are designed by our team of top-notch learning design experts, who have carefully crafted an enjoyable and engaging learning experience. Each easy-to-follow course has just the right amount of content, brand new for 2020, created by Canadians for Canadians.
Making online learning for non-profits more accessible
“In the pre-COVID days, lawyer-oriented webinars often cost up to $200 per person,” says Canon. Speaking of the pandemic in question, it has also made it difficult for non- profits to engage with and train their teams and volunteers. Remote learning opportunities that are designed specifically for Canadian non-profit organizations are few and far between. Of the content that does exist, much of it is out of date, siloed, or costly.
Our first three courses, including the Canadian Anti-SPAM Legislation module that Canon completed, were designed to meet this urgent need, allowing organizations to continue training team members in these new circumstances.
“The simplicity and easy-to-understand language was the best part. Additionally, the interactive nature of the content allows for good knowledge retention.”
Impressions of CASL for Non-Profits
We try to create our online courses to be interactive and diverse. The format of the content and interactions change from section-to-section. The goal is to help the learner to better absorb and retain the information.
“The simplicity and easy-to-understand language was the best part,” says Canon. “Additionally, the interactive nature of the content allows for good knowledge retention. I think that because this course requires a great deal of interaction from the user (relatively for an online course), it allows for greater engagement. This also includes the variety in types of interactions that require the user to stay alert while going through the modules.”
Specifically-designed tools that help non-profits keep on track
One of the decisions we made with our courses is to give them transparent, affordable pricing. Each user pays a small individual fee for each course. “The price range may allow organizations to have multiple members take this course,” says Canon. “This training can help educate board members and senior executives to understand the types of resources available and needed to comply with CASL. This will help the communication personnel to obtain the tools necessary to maintain compliance.”
“This course provides material for the leaders of charities and non-profits to immediately apply to their digital outreach strategy...”
As the laws and best practices of email communication evolve, non-profits need to remain compliant—not simply with letter of the law, but also with the trust of their subscriber and donor networks. “The individuals who are responsible for sending out CEMs (commercial electronic messages) and outreach can use the course as a practical guide for obtaining and recording consent, as well as reviewing CEMs before sending them out,” says Ho. “Online communication is a necessity in today’s world. This course provides material for the leaders of charities and non-profits to immediately apply to their digital outreach strategy in order to ensure compliance with CASL. Even for seasoned privacy professionals, this will be a good refresher.”
Want to try this course for your organization?
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Leah Chang is a learning consultant with 17+ years of experience designing online and classroom learning. In her spare time she goes on self-propelled travel adventures and tries to grow vegetables.